In the forming of the idea and entity of En Gedi, I had the privilege of being in a discovery and branding process with my dear friends at Kumveka, an organization whose vision is to see clear and compelling communication for every Christ-focused ministry.  What a blessing they have been to me, En Gedi and so many others!!

In the midst of the brand development we spent many different times seeking the Lord for direction and future focus.  After going through two iterations of En Gedi logos, I needed to make a decision and was very torn between my own thoughts, people’s feedback and just the finality of the decision.  In the midst of my confusion, Lori, Kumveka’s project manager and also a friend, encouraged me to seek the Lord for His heart on the logo.

Though some may not think He cares about things like logos, I’m here to tell you that our God who counts every hair on my head and knows when a sparrow falls, had an opinion about En Gedi’s logo.

Almost before my knees hit the ground in my room, I clearly heard the words “laurel wreath,” which was a phrase I heard early on in the process but paid little attention.  Then I knew.  This–pictured below–was His logo choice.

This mark had huge significance to me personally as my name is Laurie, a derivative of “laurel,” which means “Queen of Victory.”  In that season of uncertainty the Lord repeatedly spoke His identity over me–I’m His daughter, His princess of Victory.

This image clearly symbolized our mission with shepherds and kings–the crown shape speaking to the royalty of kings and the leaves and the water indicating the care of a shepherd for his sheep.  The purple image of water in the middle of the mark pointed to His call for me/us–to be a source of Living Water for shepherds and kings.

The Lord highlighted the most profound aspect of the logo recently during a morning run.  He reminded me clearly that He ALONE does, and will, wear a crown forever.  Though many, if not all of us, will have some crowns to lay at His feet, there is ONE king and ONE crown in eternity.  It belongs to Him–alone.

It’s all about Him.  En Gedi is all about Him.  My life is all about Him.  This world is all about Him.  One King.  One Crown.

“At the name of Jesus, every knee will bow and every tongue will confess that Jesus Christ is Lord to the glory of God the Father.”

The ultimate message of the En Gedi logo as well as En Gedi itself is that this journey, and indeed all journeys, begin and end with Him. 

It always has been and it always will be, forever, all about Him.